Call Tracking Language
We catch wasteful spending in its tracks and relocate the dollars elsewhere.
GURU is an inbound telephony-based call tracking system that enables us to make the ongoing optimization of your advertising campaign possible.
By editing a unique local or toll-free number onto every advertisement we place (by individual broadcast station, newspaper, website, search engine, direct mail piece etc.) we can capture, quantify, analyze and modify every media purchase throughout your campaign.
Call Tracking enables the advertising to know that the phones are ringing as a direct result of the advertising campaign.